Index/People/Cliff Freeman, Adman Who Asked, ‘Where’s the Beef?,’ Dies at 80

Cliff Freeman, Adman Who Asked, ‘Where’s the Beef?,’ Dies at 80

The New York Times article (September 24, 2021)

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Feb 6, 2026

Where’s the beef

The three-word question “Where’s the beef?” began as a 1984 Wendy’s ad line and quickly became a shorthand for asking where substance hides behind showy packaging (the commercial and slogan were creat...

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Cliff Freeman, Adman Who Asked, ‘Where’s the Beef?,’ Dies at 80

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Where’s the beef