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George Land did conduct a well-known divergent-thinking study first reported in the late 1960s and later popularized as a NASA-commissioned test showing very high creativity scores in young children t...
George Land’s widely cited 1968 work used a divergent‑thinking test he originally developed for NASA and reported very high “creative genius” scores among young children (often quoted as ~98% for ages...
The claim widely circulated about a 1960s “NASA study” led by George Land—that 98% of children aged 3–5 tested as “creative geniuses” and that only 2% of adults retain that level—derives from creativi...
George Land developed a divergent-thinking assessment originally used to help identify creative engineers and scientists for NASA; the instrument asked participants to generate multiple solutions to p...
George Land’s widely cited 1968 work used a creativity assessment he developed for NASA to measure divergent thinking (the ability to generate many different ideas or uses for an object) and scored pa...