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Index/People/Ida Auken

Ida Auken

Danish politician

Fact-Checks

3 results
Dec 14, 2025
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What is the origin of the phrase 'You will own nothing and be happy'?

The catchphrase “You will own nothing and be happy” traces back to a 2016 speculative essay on the World Economic Forum (WEF) website by Danish MP Ida Auken, originally titled “Welcome to 2030. I own ...

Dec 5, 2025
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You will own nothing and be happy

The phrase “You’ll own nothing and be happy” originated in a 2016 essay by Danish politician Ida Auken and was amplified by a World Economic Forum (WEF) 2018 video capturing a prediction for 2030 . Fa...

Nov 29, 2025
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WEF 2030

The phrase “WEF 2030” is most often invoked around two linked ideas: the UN’s non-binding 2030 Sustainable Development Goals (SDGs) and a widely circulated WEF-era meme “You’ll own nothing and be happ...

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