factually
Index/Topics/Ad Conversion Pixels

Ad Conversion Pixels

The use of ad conversion pixels such as bat.bing.com for attribution and optimization in Microsoft Ads.

Fact-Checks

2 results
Jan 18, 2026
Most Viewed

How does Microsoft Advertising handle ad‑click data across partner search engines versus its own properties?

Microsoft Advertising serves ads both on Microsoft-owned properties (Bing, MSN, Outlook, Microsoft 365 surfaces and others) and across a network of search and publisher partners such as Yahoo, AOL, Du...

Jan 15, 2026

How do ad conversion pixels like bat.bing.com operate and why are they treated differently from other tracking scripts?

Ad conversion pixels such as bat.bing.com are small JavaScript tags (commonly called UET for Microsoft Ads) that load a vendor script on every page, create a client-side event queue, and push page vie...