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Index/Topics/Ad Fraud Detection

Ad Fraud Detection

Detecting ad fraud using heuristic rules, AI/ML tools, and ad verification firms.

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1 result
Jan 31, 2026

What methods do investigators use to trace the operators behind deceptive direct-to-consumer ad funnels?

Investigators tracing operators behind start with surface signals in ad and web analytics, then move to , reverse‑engineering of the funnel, platform and third‑party vendor data, and—when necessary—le...

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