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AI-assisted fake celebrity endorsements

The use of AI to create fake celebrity endorsements in ads and the efforts to combat this issue.

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Jan 17, 2026

How can consumers verify whether celebrity endorsements in online ads are authentic or deepfakes?

A growing wave of fraudulent online ads uses AI‑generated images and videos to simulate celebrity endorsements, and consumers have practical tools to separate authentic sponsorships from deepfakes wit...

Jan 6, 2026

How can consumers verify if a celebrity endorsement in an online ad is real or AI‑generated?

A rising wave of AI-assisted fake celebrity endorsements has turned a familiar trust shortcut—an A‑list face—into a potential warning sign, with consumers and regulators scrambling to keep pace . Prac...