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States like New York moving to require labeling of AI-generated ads and impose civil penalties on advertisers.
Celebrities have responded to AI-driven through a mix of private lawsuits seeking damages and injunctions, public lobbying for new laws, and leveraging existing trademark and false-endorsement theorie...
AI-generated celebrity endorsements in health advertising are a growing vector for scams and misleading marketing, and consumers can both spot telltale signs and escalate suspicious ads to regulators ...
Deepfaked medical endorsements—AI-generated videos, audio or images that mimic real clinicians and celebrities—are proliferating across social platforms and in paid ads, used to push unproven suppleme...