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The use of AI tools to create fake celebrity endorsements for scams, and how consumers can protect themselves.
Consumers can verify whether a is authentic or by combining quick platform checks (official accounts and disclosures), basic digital sleuthing (reverse image/search and domain checks), and emerging fo...
A growing wave of fraudulent online ads uses AI‑generated images and videos to simulate celebrity endorsements, and consumers have practical tools to separate authentic sponsorships from deepfakes wit...
A reliable way to tell whether a celebrity’s supplement endorsement is paid or genuine is to combine regulatory signals (disclosures required by the FTC), direct-source detective work (official posts,...
AI tools can now create convincing videos and voices that mimic celebrities, and scammers and some marketers are already exploiting that capability to fabricate endorsements that look real . Consumers...