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AI-generated Celebrity Endorsements

The use of AI-generated celebrity endorsements in advertising and the need for consumer vigilance to verify their authenticity.

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Jan 24, 2026
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How have AI‑generated celebrity endorsements been used in health product marketing and how can consumers spot them?

have become a commonplace tool in —ranging from outright scams that stars into weight‑loss or supplement ads to legitimate marketers experimenting with virtual endorsers and testing tools—because cele...

Feb 4, 2026

How can consumers verify whether a health product ad uses AI‑generated celebrity endorsements?

A surge of and has prompted waves of consumer complaints and warnings from watchdogs, showing that plausibility alone is not proof of authenticity . Practical verification is a mix of digital forensic...