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AI-generated Celebrity Endorsements in Weight-loss Scams

AI-generated celebrity endorsements are used in online weight-loss scams to lure consumers into buying supplements or entering subscription traps.

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Jan 5, 2026

How have AI-generated celebrity endorsements been used in online weight-loss scams?

AI-generated celebrity endorsements have become a core tool in online weight‑loss scams: fraudsters use deepfake images and synthetic video or audio to create convincing “testimonials” that lure consu...