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AI-generated clinician endorsements

The use of AI-generated or AI-altered likenesses of real physicians to promote dietary supplements and other dubious treatments online.

Fact-Checks

2 results
Jan 19, 2026
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How can consumers spot deepfaked medical endorsements online?

Deepfaked medical endorsements—videos or audio that use AI to impersonate doctors or celebrities to sell treatments—are proliferating on social media and have been used to push unproven supplements an...

Jan 12, 2026

What evidence exists that AI-generated likenesses of physicians are being used in supplement ads?

Multiple credible news investigations and specialist outlets document concrete examples in which AI-generated or AI-altered likenesses of real physicians have been used to promote dietary supplements ...