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The process of verifying celebrity endorsements in health ads, including the role of fact-checkers and the importance of clear disclosures and evidence-based claims.
Marketers of online supplements increasingly weaponize celebrity physicians’ images and clips — from recycled TV footage and doctored photos to AI-driven deepfakes — to lend bogus authority to product...
Consumers can spot or doctor endorsements by checking primary sources (official accounts or reputable outlets), looking for disclosure of paid relationships, verifying site and URL authenticity, and t...
Consumers seeking to confirm whether a of a supplement is real should treat every claim like a breaking-news lead: verify the source, look for formal disclosures, and cross‑check independent testing o...
Fact-checkers verify in health ads by triangulating public records, corporate disclosures and the endorser’s own channels, while applying legal standards about disclosures and substantiation; this wor...