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Index/Topics/Chrysler car naming in the 1960s

Chrysler car naming in the 1960s

The process of naming cars at Chrysler in the 1960s, involving marketing, divisional branding, and platform teams.

Fact-Checks

1 result
Jan 19, 2026

what individual or team at Chrysler Corporation, in the late 1960s, was responsible for naming cars?

A definitive, single-name answer — an individual at Chrysler who, in the late 1960s, officially “named” the cars — does not appear in the provided reporting; contemporary sources describe naming as an...

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