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Index/Topics/Consumer Class Actions Against Deceptive Marketing

Consumer Class Actions Against Deceptive Marketing

Consumers have brought or supported class actions alleging deceptive marketing tied to fake endorsements.

Fact-Checks

2 results
Feb 6, 2026

How do scammers fabricate celebrity endorsements in health ads, and how can consumers detect them?

celebrity endorsements for health products by combining doctored images, counterfeit webpages and AI-generated audio/video to borrow trust from famous faces, then amplify those fakes through paid soci...

Jan 12, 2026

What legal actions have been taken against companies that use fake celebrity endorsements for supplements?

Regulators and plaintiffs have deployed a mix of federal enforcement, celebrity lawsuits, industry watchdog actions, and consumer class litigation to punish and deter fake celebrity endorsements for s...