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Index/Topics/Contentious Consumerism 2025

Contentious Consumerism 2025

A noticeable rise in visible underconsumption and boycott-style behaviors in 2025, driven by inflation, uncertainty, and social media, with consumers cutting discretionary spending and postponing big-ticket items.

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Jan 13, 2026
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Did more people begin practicing contentious consumerism in 2025 in the United States?

Evidence suggests that 2025 saw a noticeable rise in visible underconsumption and boycott-style behaviors—often framed as “No Buy 2025” or “underconsumption” on social media—while broader economic dat...