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Counterprogramming in Sports Broadcasting

The use of counterprogramming by broadcasters to compete with major sports events for viewership, including strategies and outcomes.

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Jan 19, 2026
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How have past counterprogramming events during major televised sports broadcasts been distributed and what viewership did they attract?

Broadcasters have distributed counterprogramming against major televised sports through a mix of live specials, alternative themed events, marathons and targeted niche shows on non-rights networks, wi...