factually
Index/Topics/Data collection and profiling

Data collection and profiling

The practice of collecting and using personal data to create profiles of individuals

Fact-Checks

2 results
Jan 13, 2026
Most Viewed

Does DuckDuckGo track or save my searches?

DuckDuckGo publicly and repeatedly states it does not track users or save search histories and that its systems are designed so it “does not even have the ability to create a search or browsing histor...

Jan 22, 2026

How does DuckDuckGo's privacy stack up against competitors like Google?

prioritizes not tracking or creating profiles from users’ search queries, offering a simpler, ‑first experience compared with ’s data‑driven personalization model . That privacy posture reduces target...