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The practice of collecting and using personal data to create profiles of individuals
prioritizes not tracking or creating profiles from users’ search queries, offering a simpler, ‑first experience compared with ’s data‑driven personalization model . That privacy posture reduces target...
DuckDuckGo publicly and repeatedly states it does not track users or save search histories and that its systems are designed so it “does not even have the ability to create a search or browsing histor...
’s published stance is clear: it does not build personal profiles from users’ searches or browsing history for , and search ads are served based on the contents of the search results page rather than ...