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Index/Topics/Deceptive advertising and consumer protection

Deceptive advertising and consumer protection

The issue of deceptive advertising and lack of transparency in the marketing of supplements and products, including the use of fabricated endorsements and unproven medical claims.

Fact-Checks

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Jan 13, 2026

How does the FTC define required disclosures for paid endorsements by public figures and medical professionals?

The FTC requires endorsers — including public figures and medical professionals — to disclose "material connections" to advertisers when those connections are not reasonably expected by the audience, ...