Your fact-checks will appear here
Deceptive practices involving endorsements and testimonials
Consumers can spot or doctor endorsements by checking primary sources (official accounts or reputable outlets), looking for disclosure of paid relationships, verifying site and URL authenticity, and t...
When an assistant (or anyone acting in a professional role) presents a spouse’s testimony to claim “this product really helped,” the practice raises immediate credibility, transparency, and legal flag...
The FTC’s Endorsement Guides are written to cover “any medium” — not just social media or broadcast — and the agency explicitly says endorsements and testimonials in advertising must be truthful and d...