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Index/Topics/Deepfakes in Celebrity Endorsements

Deepfakes in Celebrity Endorsements

The use of deepfakes and fabricated celebrity endorsements to sell bogus diet products and fake GLP-1 alternatives.

Fact-Checks

2 results
Feb 8, 2026

How have deepfakes and fabricated celebrity endorsements been used in diet product scams, and what protections exist for consumers?

and fabricated celebrity endorsements are being repurposed by fraudsters to sell bogus diet products and fake GLP‑1 alternatives, using convincing AI-generated videos and cloned voices to lend credibi...

Jan 17, 2026

How do fact-checkers verify celebrity endorsements for dietary supplements?

Fact-checkers verify celebrity endorsements for dietary supplements by tracing the claim back to primary evidence, checking legal and platform disclosure rules, and testing the product and scientific ...