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Index/Topics/Deepfakes in Health Product Scams 2024

Deepfakes in Health Product Scams 2024

The use of deepfakes and AI-generated endorsements in online health product scams, particularly in 2024, and the challenges in policing these scams on social platforms.

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2 results
Jan 19, 2026
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How can consumers spot deepfaked medical endorsements online?

Deepfaked medical endorsements—videos or audio that use AI to impersonate doctors or celebrities to sell treatments—are proliferating on social media and have been used to push unproven supplements an...

Jan 6, 2026

How have deepfakes and AI‑generated endorsements been used in online health product scams?

Deepfakes and AI‑generated endorsements have become a prominent tool in online health product scams, where synthetic video, audio and images of real clinicians are used to sell unproven supplements an...

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