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Detection and verification of deepfakes in medical advertisements, including challenges and approaches
Deepfakes and AI‑altered videos have been deployed in health product marketing both as outright scams—using fabricated endorsements from doctors and celebrities to push unproven supplements or devices...
Forensic analysts detect deepfakes in medical ads by combining image- and audio-level signal analysis (pixel/texture noise, compression artifacts), biometric and behavioral checks (eye blinks, pupil d...
Deepfakes and doctored medical ads are identified through a mix of technical forensic tools and non‑technical provenance checks: machine‑learning detectors that spot pixel/audio artifacts, multimodal ...