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The enforcement of dietary-supplement advertising, including actions taken by the FTC and FDA to address deceptive marketing practices.
Consumers face a rising tide of fake celebrity endorsements driven by accessible AI image and video generators that scammers use to lend credibility to fraudulent offers, as documented by consumer wat...
Misleading celebrity endorsements are widespread in dietary supplement marketing, appearing in everything from fake “news” sites and phony testimonials to undisclosed influencer posts, and regulators ...
Since 2020 a mix of public enforcement and private lawsuits has been deployed against companies that used celebrities’ names, faces or fabricated testimonials to push dietary supplements and related p...
Courts and the Federal Trade Commission have repeatedly found that supplement marketers who claim to treat, prevent, or cure diabetes and diabetic neuropathy engage in deceptive advertising and must s...
Federal agencies have robust authority and an active enforcement posture against deceptive health‑product advertising and misleading endorsements — and they have used warning letters, guidance, and en...
Marketers have long leveraged celebrity appeal to sell diet products, and in the last few years they’ve layered in AI—using synthetic likenesses, virtual influencers, and generated reviews—to scale ca...
Regulators and fact‑checkers use surveillance, evidence review, cross‑agency coordination, and enforcement tools to identify and remove false health‑product advertising online, relying on specific leg...
Social platforms combine automated ad-review systems, machine learning that spots manipulated media, user reporting flows and human moderators to detect fake celebrity endorsements for supplements, an...
Fraudulent supplement ad campaigns routinely manufacture credibility by fabricating celebrity endorsements, fake news/magazine sites, sham expert quotes and phony consumer testimonials to push unprove...
Regulators have used a mix of warning letters, lawsuits, injunctions and public databases to stop chains and sellers marketing fake or impersonated health products, leaning especially on the FTC’s fal...
Systematic, reliable counts of how often physicians’ names are misused in dietary-supplement advertising do not exist in the public reporting reviewed, but regulators have long treated deceptive healt...