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Divergent thinking

A cognitive process measured by George Land's study, favoring fluency, originality, and flexibility in generating many uses or solutions

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Jan 7, 2026
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What was George Land’s original methodology and sample for the creativity tests attributed to NASA?

George Land developed a divergent-thinking assessment originally used to help identify creative engineers and scientists for NASA; the instrument asked participants to generate multiple solutions to p...

Feb 2, 2026

Did NASA publish any study claiming 98% of children are geniuses and only 2% of adults are?

The viral claim that “ published a study finding 98% of five‑year‑olds are creative geniuses and only 2% of adults are” is a distortion: the numbers trace to a creativity test administered by and that...