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Dr. Oz effect on weight-loss supplements

The phenomenon of marketers exploiting celebrity visibility to create demand spikes and lend credibility to dubious weight-loss supplements, as seen with Dr. Oz.

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Jan 27, 2026
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How do marketers use celebrity names like Dr. Oz in weight‑loss product funnels and what are consumer protections?

Marketers exploit celebrity visibility—often by weaving a recognizable name like into promotional funnels—to create demand spikes and lend apparent credibility to dubious weight‑loss supplements (a ph...