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Fake health products marketing

Marketing tactics used to sell bogus health products, including the use of hijacked trust and fake endorsements

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2 results
Jan 19, 2026

How can consumers identify deepfake medical ads and report them to platforms?

Deepfake medical ads — videos or audio that impersonate doctors or celebrities to sell unproven treatments — are surging on social platforms and have already scammed consumers and eroded trust in heal...

Jan 18, 2026

How have affiliate marketing and social media trends co‑opted physicians’ names to promote wellness products?

Affiliate marketing has folded the health sector into a high‑stakes attention economy, where wellness brands pay commissions to partners and sometimes lean on doctors’ names or imagery to sell product...