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False Advertising

The potential for false advertising using AI-generated celebrity endorsements.

Fact-Checks

2 results
Jan 24, 2026
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How have AI‑generated celebrity endorsements been used in health product marketing and how can consumers spot them?

have become a commonplace tool in —ranging from outright scams that stars into weight‑loss or supplement ads to legitimate marketers experimenting with virtual endorsers and testing tools—because cele...

Jan 29, 2026
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What legal remedies do celebrities have when their likeness is deepfaked into health ads?

Celebrities targeted by have a suite of legal tools — most prominently state right-of-publicity claims, federal false endorsement claims under the , and traditional torts like defamation or invasion o...