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FTC advertising enforcement

FTC enforcement of truth-in-advertising for dietary supplements

Fact-Checks

2 results
Jan 17, 2026
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Is Dr Phil’s sugar cleanse for real

The contested “Dr Phil sugar cleanse” appears less like a single, verifiable medical protocol from Dr. Phil McGraw and more like a cluster of commercial supplements and marketing claims that invoke hi...

Jan 17, 2026

How have marketers used celebrity likenesses or AI to promote diet products, and what consumer protections exist?

Marketers have long leveraged celebrity appeal to sell diet products, and in the last few years they’ve layered in AI—using synthetic likenesses, virtual influencers, and generated reviews—to scale ca...