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FTC enforcement of truth-in-advertising for dietary supplements
The contested “Dr Phil sugar cleanse” appears less like a single, verifiable medical protocol from Dr. Phil McGraw and more like a cluster of commercial supplements and marketing claims that invoke hi...
in recent years has mixed emotional storytelling, fake or manipulated endorsements, misleading claims about “cures,” and stealthy e‑commerce subscription tactics to exploit people desperate for better...
Federal regulators have repeatedly moved to curb dietary supplements marketed as : the and issued joint warning letters to 10 companies in 2021 and have continued coordinated enforcement actions and c...
Marketers have long leveraged celebrity appeal to sell diet products, and in the last few years they’ve layered in AI—using synthetic likenesses, virtual influencers, and generated reviews—to scale ca...