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FTC guidelines for endorsements, including penalties for deceptive practices
The FTC’s Endorsement Guides are written to cover “any medium” — not just social media or broadcast — and the agency explicitly says endorsements and testimonials in advertising must be truthful and d...
Fact-checkers verify celebrity endorsements for dietary supplements by tracing the claim back to primary evidence, checking legal and platform disclosure rules, and testing the product and scientific ...
The FTC requires endorsers — including public figures and medical professionals — to disclose "material connections" to advertisers when those connections are not reasonably expected by the audience, ...