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FTC guidelines for endorsements, including penalties for deceptive practices
Online infomercials often dress sales pitches as credible medical endorsements, but federal guides and enforcement actions make clear what separates puffery from : undisclosed payments, exaggerated cr...
has publicly acknowledged paid advisory and promotional ties to at least two supplement-related companies — and — and those relationships have been documented across government financial-disclosure fi...
Social‑media ad ecosystems enable by blending paid promotion, influencer credibility, algorithmic amplification, and deceptive signals (fake reviews or followers) that mask material connections and ev...
A promotional “free gift” crosses the ’s line when advertising or fulfillment creates a misleading impression about cost, availability, conditions, or value — in short, when “free” is not truly free o...
The FTC’s Endorsement Guides are written to cover “any medium” — not just social media or broadcast — and the agency explicitly says endorsements and testimonials in advertising must be truthful and d...
Fact-checkers verify celebrity endorsements for dietary supplements by tracing the claim back to primary evidence, checking legal and platform disclosure rules, and testing the product and scientific ...
The FTC requires endorsers — including public figures and medical professionals — to disclose "material connections" to advertisers when those connections are not reasonably expected by the audience, ...