Index/Topics/FTC Endorsement Notice

FTC Endorsement Notice

The Federal Trade Commission's Endorsement Notice and its application to health products marketing, including the treatment of impersonation and bogus testimonials as deceptive endorsements.

Fact-Checks

5 results
Jan 17, 2026
Most Viewed

How can consumers verify whether a televised health endorsement is authentic or a spoofed clip?

A short checklist of verifiable signals separates a legitimate televised health endorsement from a digitally altered or deceptive clip: check the original broadcaster or outlet, verify the endorser’s ...

Jan 19, 2026

Have any federal agencies (FTC, FDA, state attorneys general) taken action against tinnitus product advertising that falsely invokes medical endorsements?

Federal agencies have robust authority and an active enforcement posture against deceptive health‑product advertising and misleading endorsements — and they have used warning letters, guidance, and en...

Jan 18, 2026

How can consumers verify whether a celebrity endorsement of a health product is real?

Consumers can verify a celebrity health-product endorsement by checking the origin and authenticity of the post or site, searching for independent reporting and regulatory warnings, and scrutinizing t...

Jan 16, 2026

How do I dispute a charge for health supplements with my credit card company?

A clear, documented path exists to challenge a health‑supplement charge: first confirm the transaction and try to resolve it with the seller, then, if that fails, file a formal dispute with the card i...

Jan 14, 2026

How have regulators like the FDA and FTC responded legally to chains selling fake health products that impersonate public figures?

Regulators have used a mix of warning letters, lawsuits, injunctions and public databases to stop chains and sellers marketing fake or impersonated health products, leaning especially on the FTC’s fal...