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Google Analytics IP Anonymization

Google Analytics provides built-in anonymization controls, including IP masking, to reduce identification risk and comply with privacy regulations.

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Jan 20, 2026
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Does google anonymise google analytics data?

Google provides built‑in anonymization controls for Google Analytics: in the older Universal Analytics (UA) product site owners could enable an IP‑masking flag, and in Google Analytics 4 (GA4) IP anon...