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Health Product Marketing

The marketing of health products using celebrity endorsements.

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2 results
Jan 24, 2026
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How have AI‑generated celebrity endorsements been used in health product marketing and how can consumers spot them?

have become a commonplace tool in —ranging from outright scams that stars into weight‑loss or supplement ads to legitimate marketers experimenting with virtual endorsers and testing tools—because cele...

Feb 5, 2026

How have celebrity endorsements influenced public uptake of unproven medical treatments and what are the public-health consequences?

can nudge public behavior by changing social norms and drawing attention to health issues, sometimes increasing uptake of screenings or treatments but often amplifying unproven options or misleading c...