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The surge in online health product scams using deepfakes and AI-generated endorsements, and the financial and medical harm caused by these scams.
—videos or audio that make real clinicians or celebrities appear to recommend products—are proliferating on and have been used to sell unproven or dangerous supplements and treatments . Consumers can ...
Deepfakes and AI‑generated endorsements have become a prominent tool in online health product scams, where synthetic video, audio and images of real clinicians are used to sell unproven supplements an...