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The practice of marketing products or services through influencers
Consumers shopping for diet supplements online navigate a marketplace regulated more like food than medicine, where federal agencies can warn, recall, and police advertising but generally do not preap...
Tabloids and rumor sites typically assemble unverified celebrity health claims by mixing flimsy sourcing—anonymous insiders, doctored endorsements, and look-alike “news” formats—with emotional hooks a...
The FTC’s Endorsement Guides are written to cover “any medium” — not just social media or broadcast — and the agency explicitly says endorsements and testimonials in advertising must be truthful and d...
Celebrity and influencer endorsements are a staple of dietary supplement marketing because fame confers trust, attention and perceived expertise, but the practice repeatedly collides with scientific g...
Media figures have been tied to promotion of brain‑health supplements both through explicit endorsements and via their audiences being targeted by marketers, but the evidence shows a patchwork of real...
Keto influencers’ commercial relationships substantially erode the credibility of their medical advice because the vast majority profit directly from the diets they promote, creating predictable finan...
Federal and state consumer-protection tools exist to punish and remedy deceptive celebrity or “doctor” endorsements for online supplements: the Federal Trade Commission enforces truth-in-advertising r...
Social platforms require clear disclosure of paid partnerships using built-in tools or visible labels like “Paid Partnership,” “#ad,” or “Sponsored,” a practice reinforced by FTC guidance and state pr...
A rising wave of AI-assisted fake celebrity endorsements has turned a familiar trust shortcut—an A‑list face—into a potential warning sign, with consumers and regulators scrambling to keep pace . Prac...
Regulatory oversight of celebrity-linked tinnitus supplements sits at the crossroads of a permissive supplement law and active advertising rules: the FDA oversees safety and labeling but rarely pre-sc...
Social‑media ad ecosystems enable fake medical endorsements by combining highly targeted paid placements, influencer marketing norms, and platform ad formats that favor short, persuasive claims—while ...
Social media algorithms, micro‑celebrity dynamics and traditional TV star endorsements have created a fast, trust‑light pipeline for diet "hacks" to reach millions, often without scientific vetting, a...