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Lanham Act litigation

The use of Lanham Act false endorsement claims to address AI-generated fake endorsements, including the willingness of courts to entertain such claims and the potential for consumer confusion and reputational harm.

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Jan 23, 2026
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What legal recourse exists for celebrities and consumers harmed by AI-generated fake endorsements?

Celebrities and consumers harmed by can pursue multiple legal paths: false endorsement and consumer-protection claims (including FTC rules), state right-of-publicity and privacy laws, trademark and li...