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Index/Topics/Measurement mismatch

Measurement mismatch

The difference between broadcast ratings and digital metrics, creating divergent narratives about late-night viewership

Fact-Checks

2 results
Jan 17, 2026
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Where can I download the full USTVDB network rankings table for January 2026?

The USTVDB network rankings for January 2026 are published on the USTVDB website — specifically the site’s network-ratings and networks pages — but the reporting available does not show a direct “down...

Feb 2, 2026

How do platform‑specific metrics (Spectrum set‑top/app data, streaming uniques, and web visits) alter the ranking of U.S. news outlets compared with Nielsen TV ratings?

Platform‑specific metrics—data from cable set‑top boxes and apps (e.g., ), streaming uniques, and web visits—can materially reshape rankings of U.S. news outlets by capturing audiences that traditiona...