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MS NOW ratings 2023-2025

The volatility of MS NOW's ratings across 2023-2025, including declines and a short-term rebound due to rebranding and election coverage.

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Jan 15, 2026
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How have MSNOW’s TV ratings trended over the last three years and how do those trends affect ad revenue estimates?

MS NOW’s ratings have been a study in volatility: industry tallies show multi-year declines across much of 2023–2025 punctuated by a clear, short-term rebound tied to the network’s late‑2025 rebrand a...