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Paid Partnerships Disclosure

The practice of disclosing paid partnerships on social media platforms, including the use of built-in tools and visible labels, as reinforced by FTC guidance and state privacy laws.

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Jan 6, 2026

How do social platforms verify paid partnerships and what consumer reporting paths do they offer?

Social platforms require clear disclosure of paid partnerships using built-in tools or visible labels like “Paid Partnership,” “#ad,” or “Sponsored,” a practice reinforced by FTC guidance and state pr...