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The process of creating a public image or persona, often through media and writing. In this case, Trump: The Art of the Deal helped construct Donald Trump's public persona.
Tony Schwartz, a professional journalist, ghostwrote and is widely acknowledged as the principal writer of Trump: The Art of the Deal, even though the published cover credits the book to "Donald J. Tr...
has not, in the available reporting cited here, publicly admitted that was “”; contemporaneous and later reporting documents that journalist wrote the book and later called the assignment “ghost-writi...