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Index/Topics/Server-side profiling and ad-driven tracking

Server-side profiling and ad-driven tracking

The practice of tracking users' searches and browsing history for advertising purposes

Fact-Checks

3 results
Jan 13, 2026
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Does DuckDuckGo track or save my searches?

DuckDuckGo publicly and repeatedly states it does not track users or save search histories and that its systems are designed so it “does not even have the ability to create a search or browsing histor...

Jan 27, 2026
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What information does DuckDuckGo collect for search personalization or advertising?

’s published stance is clear: it does not build personal profiles from users’ searches or browsing history for , and search ads are served based on the contents of the search results page rather than ...

Jan 23, 2026
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What are DuckDuckGo’s primary revenue sources and how does its business model affect ownership stakes?

generates most of its income from served through ad networks—largely Microsoft’s advertising platform—and from affiliate partnerships and ancillary privacy products; it is a privately held, for‑profit...

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