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Index/Topics/Streaming Platforms' Revenue Distribution Models

Streaming Platforms' Revenue Distribution Models

Comparison of pro-rata and user-centric models for distributing revenue to artists on streaming platforms

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Jan 26, 2026
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What are pro‑rata vs user‑centric streaming payment models and how would each change artist payouts?

Two competing rules govern how streaming platforms turn subscription and ad revenue into artist pay: the widespread pro‑rata “one big pot” system that divvies money by market share of total streams, a...

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