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Regulation of supplement marketing claims in the U.S.
Since 2010, state attorneys general have repeatedly used state consumer‑protection laws to sue or join federal actions against advertisers making — most prominently in 2010 (with the FTC) and in a 201...
Federal and state law combine to give consumers and regulators multiple tools against : the enforces truth-in-advertising and can demand refunds, corrective ads, injunctive relief, and bans, while the...
Regulators evaluate supplement marketing claims against a substantiation standard that emphasizes truthful, non‑misleading evidence and that is coordinated between the FDA (labeling) and the FTC (adve...
The Federal Trade Commission has repeatedly moved to shut down dietary-supplement marketers that advertise unproven diabetes treatments by sending cease-and-desist or warning letters ordering them to ...
A wave of fabricated celebrity endorsements for diet, supplement and other health products has been repeatedly debunked by consumer watchdogs and fact‑checkers in recent years, from bespoke fake “news...
Supplement marketers often translate ingredient-level studies into product claims by implying that evidence about a compound—sometimes from cells, animals, or different formulations—applies directly t...