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Regulators are increasingly focusing on telehealth and social media promotion in their enforcement actions against deceptive medical marketing.
Misleading celebrity endorsements are widespread in dietary supplement marketing, appearing in everything from fake “news” sites and phony testimonials to undisclosed influencer posts, and regulators ...
Federal and state consumer‑protection bodies and nonprofit watchdogs have responded to weight‑loss ad scams — including those that use doctored or AI‑generated images of physicians and celebrities — p...
Commercial marketers of weight‑loss products have repeatedly exploited the public’s trust in medical authority by using images of doctors, medical symbols, and doctorly endorsements—sometimes fabricat...
Regulators treat as a longstanding enforcement priority: the and state attorneys general use a familiar toolbox—stop orders, monetary refunds, injunctions, corrective advertising, and bans—to punish a...
Social‑media ad ecosystems enable by blending paid promotion, influencer credibility, algorithmic amplification, and deceptive signals (fake reviews or followers) that mask material connections and ev...
with public figures amplify visibility and shape the tone of chronic-disease campaigns by converting abstract medical risks into personal narratives that attract attention and spur conversation . Empi...
of prescription drugs in the operate under a dual-framework of rules about truthful, balanced and FTC mandates on disclosure of material connections; regulators have recently intensified scrutiny of c...
Celebrity endorsements of dietary supplements are encumbered by real regulatory and legal risks: endorsers must disclose material connections and avoid making unsubstantiated health claims under U.S. ...
Federal regulators have recently redoubled enforcement against deceptive medical marketing: the Federal Trade Commission has pursued cases and settlements against health-product marketers and teleheal...