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Weight-loss ad scams using doctored or AI-generated images of physicians and celebrities
The “Dr. Jennifer Ashton gelatin trick” is a viral wellness narrative that largely did not originate from Dr. Ashton and for which she has not provided an official recipe or endorsement; multiple inve...
Regulators and consumers have filed a steady stream of actions and complaints against viral supplement and related ads, ranging from ASA rulings and settlements over deceptive claims to warning letter...
Federal and state consumer‑protection bodies and nonprofit watchdogs have responded to weight‑loss ad scams — including those that use doctored or AI‑generated images of physicians and celebrities — p...
have repeatedly misattributed celebrity endorsements to sell weight‑loss products by using fake “news” sites, deceptive landing pages and increasingly convincing AI‑generated media; regulators and wat...