Has Crowds on Demand been contracted for political rallies or election-related events?

Checked on January 15, 2026
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Executive summary

Yes — Crowds on Demand markets itself explicitly for political rallies, protests and election-related events and has been hired for advocacy and campaign work, though independent, verifiable records of specific political clients are limited and the company keeps many engagements confidential [1] [2] [3].

1. What the company says it sells — and how it frames political work

Crowds on Demand’s own website lists “protests, rallies and advocacy” among its core services and advertises that it organizes demonstrations, rallies, flash‑mobs and advocacy campaigns to “bring additional pressure” on legislative and commercial fights, language that directly targets political and election-related activity [1]. The company also boasts case studies — including pushing back against regulation and creating favorable receptions for foreign officials — that show the firm positions itself to be used in political or quasi‑political contexts [4].

2. Public reporting and outside profiles confirm political organizing as a business line

Independent watchdog and profile pieces characterize Crowds on Demand as a marketing firm that supplies hired crowds for events including political rallies and protests; InfluenceWatch explicitly states the firm “organizes political rallies and protests” and notes the company markets itself as a “guerilla lobbying and government relations firm” [2]. Trade and general media outlets have repeatedly described the business model as providing paid participants for public events and political spectacles [5].

3. Claims of campaign work, and the limits of public evidence

Founder and CEO Adam Swart has told reporters the company “worked with dozens of campaigns for state officials, and 2016 presidential candidates,” but Swart has declined to identify most clients, citing business concerns, and publicly available documentary records cited by reporting identify only a single campaign payment — for the Six Californias initiative — as clearly traceable in the public record [3]. That gap between the company’s claimed client list and publicly verifiable contracts is a consistent theme in coverage and means confirmed election‑week or campaign hires beyond the one identified case are hard to prove from available sources [3] [2].

4. Notable allegations and media episodes tied to politics

Media attention has periodically linked Crowds on Demand to political episodes: Wikipedia and press snippets record claims — originating in tabloids and campaign reporting — that actors were used at political rallies, such as an allegation tied to Anthony Weiner’s 2013 mayoral run, and more recently the CEO said his firm was offered a reportedly large contract (about $20 million) to mobilize demonstrators for anti‑Trump nationwide protests which he says he turned down; these claims have been widely repeated in news coverage but are often sourced to company statements or individual articles rather than extensive documentary proof [3] [6] [7].

5. Why evidence is mixed — secrecy, NDAs and business incentives

Coverage and watchdog profiles note that employees and contractors are typically bound by non‑disclosure agreements and the company does not publicly disclose most clients, which creates a transparency problem: the business model explicitly benefits from secrecy, and the firm’s unwillingness to name clients means independent verification of politically sensitive contracts is difficult [2]. Critics frame this opacity as facilitating astroturfing and manufactured public opinion, while the company frames offered services as neutral advocacy and PR tools that can be used by a range of clients [2] [1].

6. Bottom line: contracted for political rallies — yes, but with caveats

The firm openly offers and has been reported to provide paid crowds for political rallies, protests and election‑related events, and its leadership claims campaign work; however, verifiable, itemized public records of specific campaign contracts are sparse because of nondisclosure practices and selective disclosure, so the extent and partisan distribution of those political contracts cannot be fully documented from available sources [1] [3] [2].

Want to dive deeper?
Which specific political campaigns have public records showing payments to Crowds on Demand?
How do non‑disclosure agreements used by crowd‑hiring firms affect transparency in political organizing?
What laws or rules govern paid participants at political rallies and campaign events in the U.S.?