Geocartography
Executive summary
Geocartography appears in the recent reporting chiefly as a private survey/research firm (Geocartography Knowledge Group or Geocartography Institute) that partners with clients on public-opinion polling and commercial research and that has made at least one venture investment; PitchBook lists Geocartography Knowledge Group as founded in 1987 and headquartered in Tel Aviv [1], and reporting shows the group collaborated on a national Israeli poll and invested in a UK startup, Carpoll [2] [3].
1. Who/what is “Geocartography”? — A research firm with multiple public roles
Geocartography shows up in the record as a commercial survey and consulting organization often identified as “Geocartography Knowledge Group” or the “Geocartography Institute,” described by trade profiles as a survey and research institute offering tailored advice using advanced research tools [4]. PitchBook’s company profile lists Geocartography Knowledge Group’s founding year as 1987 and its headquarters in Tel Aviv, with primary industry classified as Consulting Services (B2B) [1]. These entries present Geocartography as an established, commercially oriented research firm rather than an academic center.
2. Polling and partnerships — public-opinion work in Israel and with universities
Multiple items show Geocartography conducting or collaborating on polls. The Center for Jewish Impact reported results of a national survey conducted “in collaboration with the Geocartography Institute,” describing a 500-person online sample of Israeli adults and positioning the poll as part of an ongoing “pulse check” initiative [2]. Separate commentary cites Geocartography as the firm behind a representative poll of Israeli Jews conducted for Pennsylvania State University [5]. That indicates the company works with both local civic organizations and foreign academic partners [2] [5].
3. Commercial investments and corporate activity — a strategic investor for startups
Business reporting and company profiles indicate Geocartography has engaged in direct investment activity. A UK technology news piece reports that Geocartography Knowledge Group invested in the UK startup Carpoll’s pre-seed round and acted as a strategic partner, with GeoKG’s CEO named as involved in the deal [3]. ZoomInfo’s company overview also states Geocartography invested in an additional funding round for Carpoll [4]. These items portray Geocartography as diversifying from pure polling into venture-style or corporate investment activity [3] [4].
4. Credibility and visibility — mixed signals and commercial footprints
Profiles on PitchBook and ZoomInfo give Geocartography a measurable corporate footprint [1] [4], while published polling results and partnerships provide visibility in both Israeli public-opinion debates and international academic commentary [2] [5]. However, available sources do not give full details of methodology, ownership structure, or audited transparency practices; for those specifics, the current reporting is silent and additional primary documents would be needed (available sources do not mention detailed governance or methodological audits).
5. How Geocartography’s outputs are received — contested interpretations exist
Commentators and partner organizations treat Geocartography’s polling differently. The Center for Jewish Impact presented poll findings as informative for Israeli society [2], while an opinion piece argued results produced by the firm could undermine certain political narratives and challenged how findings were publicized [5]. That divergence illustrates that, like other polling firms, Geocartography’s data are used to support competing political and civic narratives, and reception depends on the reader’s or publisher’s viewpoint [2] [5].
6. Wider context — cartography, conferences, and naming overlap
The term “geocartography” naturally evokes mapping and GIS-related communities; numerous cartography conferences and societies are active through 2025 (e.g., ICC 2025, NACIS, SIGSPATIAL) but these are distinct from the Geocartography Knowledge Group referenced in the business and polling items [6] [7] [8]. Be aware of name overlap: a domain snapshot appears to contain unrelated commercial content (an online-casino site using geocartography.com), which underscores the need to verify that any “Geocartography” reference is the same legal entity [9].
7. What remains unclear and what to check next
Current reporting documents partnerships, a foundation date, a Tel Aviv headquarters, and specific investments [1] [3] [2] [4], but does not provide full financials, ownership details, or peer-reviewed validations of polling methodology. For rigorous evaluation seek: (a) the firm’s published methodology for polls cited, (b) corporate filings (ownership, board) beyond PitchBook summaries, and (c) original poll datasets or questionnaires to inspect sampling and weighting choices (available sources do not mention detailed methodological reports).
Summary takeaway: Geocartography Knowledge Group is presented in available reporting as a Tel Aviv–based survey and consulting firm with decades of operation that actively partners on public-opinion research and has taken commercial investment roles; interpretations of its polling are contested in public debate and further primary documents would be required to assess methodological rigor and corporate structure fully [1] [2] [3] [4] [5].