factually
Index/Organizations/Mailchimp

Mailchimp

Email marketing service

Fact-Checks

2 results
Jan 1, 2026

How can companies measure the impact and open rates of memo blasts?

Measuring the impact and open rates of company memo blasts starts with standard email metrics—open rate, click-through rate (CTR), and click-to-open rate (CTOR)—but requires layering in deliverability...

Dec 17, 2025

What are the reported open and conversion rates for Memo Blast campaigns?

Memo Blast-style campaigns—mass “batch-and-blast” email sends—tend to show open rates in the low‑to‑mid tens of percent and conversion rates that are very small (fractions of a percent); reported indu...