Index/Topics/Astroturfing

Astroturfing

The practice of masking the true source of a message or event to make it appear as though it is naturally occurring or spontaneous.

Fact-Checks

18 results
Jan 27, 2026
Most Viewed

paid protesters openings

Job listings for protest-related work are widespread on mainstream hiring sites and specialist vendors, but the term “paid protesters” encompasses a mix of legitimate advocacy jobs, short-term event g...

Jan 21, 2026
Most Viewed

Have protesters been paid

do exist in documented cases — from firms that hire actors to political campaigns and local examples in countries such as and — but most contemporary accusations, especially in news cycles, are freque...

Jan 21, 2026
Most Viewed

paid protestor alligations 2026

Allegations in 2026 that many protesters are “paid” have become a prominent political line after the fatal Minneapolis shooting and ensuing demonstrations, but available reporting shows a mix of unver...

Jan 16, 2026

What evidence exists tying Democratic Party–linked nonprofits to payment of protesters?

The public record shows money flowing from wealthy progressive donors, dark‑money intermediaries and donor-advised networks into nonprofits and activist infrastructure that sometimes organize protests...

Jan 12, 2026

What lawsuits have been filed against Crowds on Demand and what were their outcomes?

Crowds on Demand is a publicity firm that has drawn repeated accusations of selling “astroturf” and staged protests, but the reporting provided does not identify any civil or criminal lawsuits filed a...

Jan 26, 2026

paid protesters

Allegations of “-controversy">paid protesters” have become a recurrent political charge used to discredit demonstrations, sometimes reflecting real instances of paid crowd services but more often surf...

Jan 11, 2026

Which clients and industries most frequently hire Crowds on Demand for simulated crowds?

Public-facing evidence and reporting show Crowds on Demand most frequently serves corporate PR and entertainment clients (store openings, product launches, celebrity entourages and galas), advocacy an...

Jan 10, 2026

What are the potential risks and liabilities for paid protesters working with Crowds on Demand?

Paid protesters working for Crowds on Demand face a mix of legal, financial, safety, and reputational risks: arrests or civil suits tied to unlawful conduct or harassment, unclear contract protections...

Jan 10, 2026

What other firms provide 'crowds for hire' services in the U.S. and how do their practices compare?

The U.S. market for “crowds for hire” is small but diverse: a handful of specialist firms openly sell paid attendees, actors, paparazzi and protestors while broader event-staffing and promotional agen...

Feb 6, 2026

Did the Texas Observer report evidence that Adam Swart, CEO of Crowds on Demand, directly issued orders to people he claimed were independent contractors

’s 2024 coverage, as summarized in secondary sources, reported that hired to build an advocacy network in , but the available reporting does not document the Texas Observer presenting direct evidence ...

Feb 4, 2026

Are some protectors paid

Yes — some protesters have been paid in the past and a small industry exists that arranges compensated demonstrators, but blanket claims that large contemporary uprisings are broadly composed of are u...

Jan 25, 2026

Have any academic studies explicitly asked protesters whether they were paid to attend, and what were their findings?

Academic researchers have rarely—and only sporadically—directly asked protesters the simple question “Were you paid to attend?” The scholarly literature emphasizes survey methods, motivations, and par...

Jan 25, 2026

What standards do journalists and investigators use to verify claims that protesters are being paid or organized by outside groups?

Journalists and investigators verify claims that protesters are being paid or organized by outside groups by seeking direct evidence—payment records, contracts, eyewitness testimony and documentary tr...

Jan 20, 2026

How can one distinguish between genuine and paid protesters in a crowd?

Distinguishing genuine from paid protesters is rarely a binary exercise; while organized firms that supply hired demonstrators exist, most large-scale protests are composed of volunteers and grassroot...

Jan 18, 2026

How have local governments and advocacy groups responded to astroturfing campaigns by firms like Crowds on Demand?

Local governments and advocacy groups have responded to astroturfing by documenting and publicizing incidents, holding hearings and oversight reviews, experimenting with detection methods and procedur...

Jan 18, 2026

Is Dallas Justice Now linked to Keep Dallas Safe and Crowds on Demand?

Available reporting shows credible evidence linking Dallas Justice Now to the Republican marketing firm Crowds on Demand and to the same network of groups that includes Keep Dallas Safe, though Dallas...

Jan 13, 2026

How does Crowds on Demand ensure the authenticity of their protests?

Crowds on Demand says it creates “impactful advocacy campaigns” by recruiting, organizing and compensating people to appear as protesters, supporters or fans, and the company points to scripted logist...

Jan 10, 2026

How does Crowds on Demand recruit and pay protesters?

Crowds on Demand recruits people through a mix of public-facing job-like outreach and private networks, and pays participants modestly—typically in the low hundreds—while marketing the service as advo...