Index/Topics/Data Collection and Personalization

Data Collection and Personalization

The topic of how Snapchat collects data for personalization and advertising purposes.

Fact-Checks

5 results
Jan 19, 2026
Most Viewed

Does Snapchat scan uploads to my eyes only for content moderation

Snapchat clearly states it uses automated tools and human review to moderate public content surfaces like Spotlight, Public Stories and Discover, and it publishes transparency and policy materials abo...

Jan 19, 2026
Most Viewed

Does Snapchat scan Memories uploads (not in My Eyes Only) with automated content detection before saving?

Snapchat’s own product and privacy pages make clear that Memories (outside My Eyes Only) are analyzed by automated systems to label and personalize content — the company says it “adds Snapchat’s magic...

Jan 20, 2026

Does Snapchat scan content being uploaded from camera roll to my eyes only for violations during upload

Snapchat’s public materials repeatedly state that Snaps and Chats are private and delete by default and that content placed in “My Eyes Only” is encrypted so “not even us” can view it , while their br...

Jan 19, 2026

Are uploads to my eyes only on Snapchat run through automated violation detection during the upload process when uploading media from camera roll

Snapchat’s “My Eyes Only” is presented by Snapchat as an encrypted, passcode‑protected container for private Memories that “only” the user can access . Public reporting shows Snapchat operates automat...

Jan 19, 2026

How does Snapchat’s encryption policy for Memories and chats differ from My Eyes Only, and what official documentation supports those differences?

Snapchat stores most user content in Memories, which are cloud‑backed and subject to Snapchat’s labeling, search, and personalization processes ; by contrast My Eyes Only is a separate, PIN‑protected ...